Chinese Open Year of the Horse Art Show

 

Here are a few photos of my installation at the Chinese New Year of the Horse art show that took place at QPark Chinatown, right in the middle of Soho in London.

 

The show was curated by Vanya Bologh and Cedric Christie for Geoffrey Long and was a large group show comprising of over several dozen professional artists at different stages of their careers. 

 

Frames were attached back to back and hung from the ceiling at different heights on the strongest fish wire I could find.

The interesting thing with installing the pictures this way is that they were rotating constantly. A few visitors commented on how arresting the images were because they were following the viewer passing by with their gaze.  That was non intentional but a happy incident.

 

I knew I was going to compete with many artists for the public's attention so I knew I had to be inventive with how I displayed my work, hence the idea of putting them right in the middle of people's paths. I also deliberately created an imaginary 4 corners-sculpture in the way they were put up, so that all could stop by and have a drink while looking at the watercolours.

 

 

My exhibits at Chinese Open Year of the Horse

I am exhibiting a series of watercolours from my dolls collection at the Chinese Open- Year of the Horse, a week long event in a car park, in Chinatown in the middle of Soho in London. It is all taking place on level -7.

The drawings are based on an imaginary dolls' collection by a fictitious serial killer and are a commentary on childhood and innocence.

Chinese Open 2014

I am excited to announce I will be exhibiting a series of watercolours at the Chinese Open show on the 2nd of February 2014.

Drawing for the Day

Illustration courtesy of Valerie Pezeron. Copyright 2012. Do not reproduce without permission

Work in progress- drawing for a personal project I am currently developping related to African Queens.

Drawing of the Day- Swinging Apocalypse

Illustration courtesy of Valerie Pezeron. Copyright 2012. Do not reproduce without permission

More Travel Drawings in Valence

All images courtesy of Valerie Pezeron 2012. All reproductions without permission prohibited.

Sketchbook- One drawing a Day- Character development

Image courtesy of Valerie Pezeron 2012. All rights exclusive to Valoche Designs. Do not reproduce without permission.

Sketchbook- One Drawing a Day

Image courtesy of Valerie Pezeron 2012. All rights exclusive to Valoche Designs. Do not reproduce without permission.

2006 Porsche Cayman S RK Coupé by StudioTorino

I am currently working on a series of speculative illustrations. Here is the first of the series.  Car spot illustration made with watercolour, gouache and felt tip pen. Do not reproduce without permission. All rights courtesy of Valerie Pezeron

One Drawing a Day

Drawing courtesy of Valerie Pezeron. Copyright Valoche Designs 2011. Do not reproduce without permission

Rob Hopkins

Drawing courtesy of Valerie Pezeron. Copyright Valoche Designs 2011. Do not reproduce without permission

This image has been revised and I am pretty happy with the final result!

Drinks that never tasted so Bitter

Image courtesy of Valerie Pezeron. Copyright Valoche designs 2009. Do no t reproduce without permission

These are my best attempt at advertising art. These original drawings I made for an advertising agency's campaign I was hired to work for did not make the cut and I was asked to change the look and feel until my style was unrecognizable and very run of the mill average!

Image courtesy of Valerie Pezeron. Copyright Valoche designs 2009. Do no t reproduce without permission

Food is very challenging a subject and I feel more comfortable with people and objects. I think an illustrator needs to know what s/he is good at and stick to it! But will I ever get caught in this situation again? Nope! I learned a great deal from the experience. Basically this is what happens when account managers get involved in the creative process. These people work for the benefit of their clients and that is that. Get the contract very clear right from the beginning!  I can't complain on the money I earned from it at the time! But  I hated every minute of it and my porfolio/ reputation did not benefit from the experience. And then I got screwed on the licensing...I guess all jobbing creatives have had their fair share of these!

My Charles Anastase Illustration

Image courtesy of Valerie Pezeron. Copyright Valoche designs 2010. Do no t reproduce without permission

Illustration courtesy of Valerie Pezeron


My fashion illustration for Charles Anastase's London Fashion Week Autumn Winter 2010 in Amelia's magazine here.

My Gemma Slack Fashion Illustration and Review

Image courtesy of Valerie Pezeron. Copyright 2010. Do not reproduce without permission

My fashion illustration and review of Gemma Slack fashion presentation is now in Amelia's magazine. Have a look here.